Beats By Dre

Roles: Design, Photography, Copywriting, Strategy, TikTok Director, Talent, Talent Coordination 2022 – 2024 | Los Angeles, CA

For Beats by Dre, I produced and curated behind-the-scenes photo and video content for new product launches and A-tier talent campaigns, ensuring a cohesive brand narrative across all productions. I directed, filmed, and produced engaging social content that aligned with current social trends to enhance audience engagement. I developed and executed multi-platform social assets, supporting major brand campaigns. Additionally, I took on talent coordination, sourcing and recruiting high-tier talent to ensure top-quality production standards. I also managed copywriting and script development for digital campaigns, maintaining a consistent and compelling brand voice across all platforms.