Nike

Roles: Designer, Photographer, Creative Lead 2022 – 2023 | Los Angeles, CA For Nike Los Angeles, I helped capture dynamic behind-the-scenes content for the 'Summer of Hoops' campaign, particularly highlighting the vibrant 'Hoopland' activation and its historic atmosphere. I helped managed the visual documentation strategy for 'Hoopland,' ensuring comprehensive coverage that perfectly aligned with the campaign's goals. Additionally, I conducted detailed location scouting for the AF1 40th anniversary campaign, meticulously selecting prime sites to enhance the campaign's visual storytelling and overall impact. My efforts ensured that every visual element contributed to a cohesive and engaging narrative, resonating with the target audience and amplifying the campaign's reach.