Hard Rock Bet

Roles: Designer, Copywriting, Strategy, TikTok Director, Talent, Talent Coordination 2022 – 2024 | Los Angeles, CA For Hard Rock Bet, I managed design and served as on-camera talent, producing the engaging 'Glizzy on the Street' series. I led strategic ideation and design for activations at top Ohio universities and Florida sports arenas, promoting the Hard Rock Bet launch. In the Daytona 500 partnership, I extended ideation beyond the initial brief, resulting in a custom Hard Rock Bet Daytona 500 suit design. I developed and executed multi-platform social assets to ensure consistent audience engagement, sourced and recruited talent for all shoots, and directed all TikTok content, aligning with the brand's strategy. Additionally, I created the loyalty rewards program slogan 'Bet. Redeem. Repeat.' and designed its logo, bolstering brand identity and customer engagement.